Manoj Hastak Professor Marketing
- Degrees
- B.S., Birla Institute of Technology and Science (Pilani, India); M.B.A., Indian Institute of Management (Ahmedabad, India); Ph.D., Pennsylvania State University
- Bio
- Professor Hastak has published extensively in scholarly marketing publications including the Journal of Consumer Research, Journal of Public Policy Marketing, Journal of Advertising, Journal of Business Research,and Psychology Marketing. He is a recipient of the Thomas C. Kinnear award for the best article published in the Journal of Public Policy Marketing for the period 1999-2001. He has served as a consultant to a number of federal agencies including the Federal Trade Commission, the Food and Drug Administration, and the U.S. Department of Justice. He currently serves on the editorial board of the Journal of Public Policy Marketing. Professor Hastak has formerly served as chair of the Marketing Department, and has previously taught at the University of Illinois, Urbana-Champaign.
- For the Media
- To request an interview for a news story, call Â鶹ÊÓƵ Communications at 202-885-5950 or submit a request.
Teaching
Fall 2024
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MKTG-300 Principles of Marketing
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MKTG-300 Principles of Marketing
Scholarly, Creative & Professional Activities
Selected Publications
Kogod Now, Fall 2011. "Eat Your Heart Out: Targeted Marketing and Consumer Disclosures."
Â鶹ÊÓƵ Experts
Area of Expertise
Marketing, "up to" claims in advertising, the FDA, consumer disclosures, food labeling, Nutrition Facts panel
Additional Information
Professor Hastak has published extensively in scholarly marketing publications including the Journal of Consumer Research, Journal of Public Policy Marketing, Journal of Advertising, Journal of Business Research,and Psychology Marketing. He is a recipient of the Thomas C. Kinnear award for the best article published in the Journal of Public Policy Marketing for the period 1999-2001. He has served as a consultant to a number of federal agencies including the Federal Trade Commission, the Food and Drug Administration, and the U.S. Department of Justice. He currently serves on the editorial board of the Journal of Public Policy Marketing. Professor Hastak has formerly served as chair of the Marketing Department, and has previously taught at the University of Illinois, Urbana-Champaign.
For the Media
To request an interview for a news story, call Â鶹ÊÓƵ Communications at 202-885-5950 or submit a request.