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Michael Clayton Senior Professorial Lecturer Marketing

Degrees
Ph.D. in Mass Communication, University of Florida; M.A., in Advertising, Michigan State University; B.S. in Marketing, Miami University.

Bio
Dr. Clayton joined the Marketing Department in the fall 2012 as a Professorial Lecturer and serves as the Program Director for the Master's in Marketing program. His teaching interests include marketing management and integrated marketing communications. Professor Clayton is passionate about teaching and mentoring, and has made multiple pedagogical presentations on teaching enhancements, and has had papers on pedagogy published in the Journal of Marketing Education and Journal of Advertising Education.
Prior to completing his Ph.D. at the University of Florida, Professor Clayton worked for nearly a decade in account management and account planning in Detroit with Campbell-Ewald and BBDO. His professional experience in the Motor City included overseeing marketing communications for iconic brands including Chevrolet Corvette and Dodge, as well as strategy and research for Michelin.
For the Media
To request an interview for a news story, call Â鶹ÊÓƵ Communications at 202-885-5950 or submit a request.

Teaching

Summer 2024

  • MKTG-300 Principles of Marketing

  • MKTG-688 Applied Client Project

2024 Term 2

  • MKTG-612 Marketing Management

Fall 2024

  • KSB-112 Business Profession/Comms 1.0

  • MKTG-300 Principles of Marketing

  • MKTG-300 Principles of Marketing

  • MKTG-300 Principles of Marketing

Spring 2025

  • MKTG-300 Principles of Marketing

  • MKTG-300 Principles of Marketing

  • MKTG-612 Marketing Management

  • MKTG-688 Applied Client Project