Benjamin Wright Senior Professorial Lecturer Marketing
- Degrees
- Ph.D. - Indiana University;
M.S. - Florida State University;
B.S. - Bowling Green State University - Bio
- Dr. Wright joined the Â鶹ÊÓƵ Marketing Department in Fall 2017 and teaches classes relating to Marketing and Brand Management, Digital Marketing, and Consumer Behavior. Dr. Wright’s research interests focus on the use of marketing and branding strategies of organizations. Specifically, his research examines platforms such as social media to evaluate their impact on branding initiatives and marketing-driven organizational outcomes. Dr. Wright has presented his research at various business and marketing conferences and published his research in outlets such as the Marketing Management Journal. Before entering academia, Dr. Wright worked in marketing and public relations, sales, sports marketing, and as a marketing consultant.
- For the Media
- To request an interview for a news story, call Â鶹ÊÓƵ Communications at 202-885-5950 or submit a request.
Teaching
Summer 2024
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MKTG-301 Consumer Behavior
Fall 2024
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MKTG-301 Consumer Behavior
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MKTG-311 Foundations of Digital Mrktng
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MKTG-311 Foundations of Digital Mrktng
Spring 2025
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MKTG-311 Foundations of Digital Mrktng
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MKTG-311 Foundations of Digital Mrktng
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MKTG-541 Sports Marketing Management