�鶹��Ƶ

 is the world’s largest online professional networking site with more than 575 million members in over 200 countries and territories. Eighty-seven percent of hiring managers report looking at LinkedIn profiles to learn about a candidate’s background. It is a critical brand-building tool that allows you to:

• Build and manage your professional presence.
• Connect professionally with classmates, faculty, family, work or internship colleagues, and other key contacts.
• Find new career opportunities.
• Manage and maintain your list of professional contacts.

Most professionals take LinkedIn seriously. While an established presence on Facebook is good, a strong, polished presence on LinkedIn can set you apart in the job market. Use the information below to start building your brand on LinkedIn.

Getting Started on LinkedIn: Complete Your Profile

�۴dzܰ��� summarizes your professional experience, interests, and capabilities. Prospective employers may turn to your LinkedIn profile in response to your application or as they look for potential candidates. Take the following steps to create a professional profile:

• Upload your resume and share your �����Ի���.

• Choose a professional .

• Craft a profile .

• Write a succinct .

• Share your work: writing, art, etc.

• Collect .

• Be sure to proofread.

Once you complete your profile, you should build your “." Consider connecting to �鶹��Ƶ classmates, internship colleagues, and your personal network of family and friends. Maintain your connections and learn who in your network works for organizations of interest to you. When building connections, be sure to personalize your invitations to connect.

Example: “Hi Peggy, I enjoyed working with you during my internship at the ABC Company. I’d love keep in touch and connect with you here on LinkedIn. Best, Mary.”

Expand Your Network

Grow and engage your network with LinkedIn . LinkedIn groups allow you to connect with like-minded people, professional organizations,��, and causes that interest you. Use groups to identify and engage in trending topics, follow influential people, and search for career opportunities.

�����𲹰����󾱲Բ��� is another great way to grow your network. Following companies can help you identify contacts for informational interviews and learn about news and job openings.

More Information on LinkedIn

 is a real-time information network that connects you to the latest stories, ideas, opinions, and news. If you are looking to obtain internships, full-time jobs, or networking opportunities you should use Twitter to improve your industry knowledge and social media marketing skills.

Active job seekers should follow a targeted list of companies on Twitter and tweet regularly. A professional tweet should engage employers and industries of interest. Your professional tweets could include questions,��trending topics, and/or subject-matter knowledge and interest.

Using Twitter Professionally

Follow Employers

Following a targeted list of employers allows you to stay connected to companies of interest to you; market your social media skills; and learn about news, job openings, and important contacts. You can often find a company’s Twitter username online, on promotional materials, in the news, or on a business card. Remain active by  and replying to employer tweets and asking questions. Staying active on Twitter can make you noticeable and boost your professional credibility.  

Review Activity

In managing and maintaining your presence on Twitter, it is important that you regularly monitor activity. Doing so allows you to maintain your contacts, improve your professional knowledge, and could turn you into a subject matter expert. Take advantage of Twitter's activity tab to review the latest favorites, retweets, and  from your Twitter followers. Stay up-to-date on the latest news and information from employers or industry experts and share new ideas and insights.

Track Your Impact

To track your impact and professional progress on Twitter, use the interactions tab to see new followers, retweets, favorite tweets, or users that have added you to a list. The interactions tab allows you to easily follow up and continue conversations with employers or important followers.

Remember to use hashtags before a relevant keyword or phrase to categorize your tweets and make them more accessible in searches. An employer or organization of interest could retweet or share your content.

More information on Twitter

 is more than a social outlet; it is also an important career tool. According to a recent Jobvite Survey (2022 Job Seeker Nation Study), 39 percent of all social media job-seeking activity happens on Facebook. Depending on your use, you may wish to keep your Facebook account public, private, or grant certain individuals access to certain sections. 

Alternatively, you may consider creating a separate account for professional use. Remember that anything you post on Facebook could be visible to future employers, so be mindful of your content.

Using Facebook Professionally

Professionalize Your Profile

Include a professional picture and build a compelling, professional  that includes your recent education and job history. Your profile should demonstrate your accomplishments, strengths, and what you can offer future employers. 

Remember that anything you include in your profile may be visible to future employers so keep your content professional and make sure that your privacy settings reflect the content you wish to share.

Build Your Network

Facebook professional and  are a great place to start building your professional network. Many professional pages advertise conferences and networking opportunities on Facebook. If you’re interested in working for a specific company or organization, “like” their fan page to learn about career opportunities and company news.

Start discussions with people and organizations to which you subscribe by answering questions, making introductions, and linking to informative content through wall posts or status updates.

More information on Facebook

When preparing your portfolio, choose your best work (quality over quantity) and, if applicable, showcase a variety of mediums including print, broadcast, and online.

Organize your work in a way that is simple enough for employers to understand; make it easy for them to skim the page. Provide quick context for projects or videos so a user know the background before clicking through.

When designing your portfolio, make sure that you emphasize the results of your work. Demonstrate how you wrote or designed the materials and discuss the impact of your work.

The importance of an “About Me” page/section cannot be overestimated. Potential employers will visit this page or section to find out who you are, what qualifications and experience you have, to assess your trustworthiness and reliability, and/or for more information about your work. Creating this section or page is an important part of building your brand.